{
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    "link": "https:\/\/puritee.ch\/en\/about\/",
    "title": {
        "rendered": "About"
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    "content": {
        "rendered": "<div data-elementor-type=\"wp-page\" data-elementor-id=\"390\" class=\"elementor elementor-390\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbf78c9 e-flex e-con-boxed e-con e-parent\" data-id=\"cbf78c9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-257fc76 elementor-widget elementor-widget-heading\" data-id=\"257fc76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Who we are<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f64fef e-flex e-con-boxed e-con e-parent\" data-id=\"9f64fef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dd8ab9a e-con-full e-flex e-con e-child\" data-id=\"dd8ab9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4e19c24 e-con-full e-flex e-con e-child\" data-id=\"4e19c24\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d2899e elementor-widget elementor-widget-heading\" data-id=\"7d2899e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Back to Purity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2c7cfb elementor-widget elementor-widget-text-editor\" data-id=\"b2c7cfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe are a small family living an active life in the Swiss Alps, where nature, movement and simplicity shape our everyday lives.\n\nIn a world increasingly filled with noise, excess and distraction, we wanted to create something that feels like the opposite: simple, clear and grounded.\n\nPuriTee grew from our own wish for moments of calm, strength and balance through the plants nature has always provided. That is also how we work\u2014focusing on honest ingredients, purposeful loose herbal blends and keeping everything unnecessary out.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e344637 e-grid e-con-full e-con e-child\" data-id=\"e344637\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4aa973 elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c4aa973\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Rooted in Herbal Tradition<\/strong><br>Inspired by generations of European plant knowledge<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Thoughtful European Sourcing<\/strong><br>from farmlands that support healthy local ecosystems<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f439fd0 elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"f439fd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Recipes Refined by Us<\/strong><br>Dozens of trials behind every final blend<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Made for Everyday Moments<\/strong><br>Calm, energy, balance and resilience<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57b8462 e-con-full e-flex e-con e-child\" data-id=\"57b8462\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50a92c6 elementor-widget elementor-widget-image\" data-id=\"50a92c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/puritee.ch\/wp-content\/uploads\/2026\/08\/puritee-about-founders-1024x576.webp\" class=\"attachment-large size-large wp-image-700\" alt=\"Marlena and Martin, the family behind PuriTee, hiking in the Swiss Alps\" srcset=\"https:\/\/puritee.ch\/wp-content\/uploads\/2026\/08\/puritee-about-founders-1024x576.webp 1024w, https:\/\/puritee.ch\/wp-content\/uploads\/2026\/08\/puritee-about-founders-600x338.webp 600w, https:\/\/puritee.ch\/wp-content\/uploads\/2026\/08\/puritee-about-founders-300x169.webp 300w, https:\/\/puritee.ch\/wp-content\/uploads\/2026\/08\/puritee-about-founders-768x432.webp 768w, https:\/\/puritee.ch\/wp-content\/uploads\/2026\/08\/puritee-about-founders-1536x864.webp 1536w, https:\/\/puritee.ch\/wp-content\/uploads\/2026\/08\/puritee-about-founders.webp 1672w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"  title=\"About\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-adb2349 e-flex e-con-boxed e-con e-parent\" data-id=\"adb2349\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0307a4c e-con-full e-flex e-con e-child\" data-id=\"0307a4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6fac2a elementor-widget elementor-widget-text-editor\" data-id=\"c6fac2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>We believe different moments call for different forms of support. Each blend is created with a specific <strong>state of being<\/strong> in mind \u2014 from slowing down to finding clarity, balance, or quiet strength. Rather than telling you what to feel, we invite you to choose the tea that resonates with where you are.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4280470 e-con-full e-flex e-con e-child\" data-id=\"4280470\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbf64d5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"bbf64d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/puritee.ch\/en\/shop\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Shop now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4a7be5 e-flex e-con-boxed e-con e-parent\" data-id=\"f4a7be5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6348d00 e-con-full e-flex e-con e-child\" data-id=\"6348d00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9eabbd elementor-widget elementor-widget-image\" data-id=\"f9eabbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/puritee.ch\/wp-content\/uploads\/2026\/08\/puritee-about-tea-moment.webp\" class=\"attachment-full size-full wp-image-701\" alt=\"Marlena relaxing at home with herbal tea and the family dog\" srcset=\"https:\/\/puritee.ch\/wp-content\/uploads\/2026\/08\/puritee-about-tea-moment.webp 1536w, https:\/\/puritee.ch\/wp-content\/uploads\/2026\/08\/puritee-about-tea-moment-600x400.webp 600w, https:\/\/puritee.ch\/wp-content\/uploads\/2026\/08\/puritee-about-tea-moment-300x200.webp 300w, https:\/\/puritee.ch\/wp-content\/uploads\/2026\/08\/puritee-about-tea-moment-1024x683.webp 1024w, https:\/\/puritee.ch\/wp-content\/uploads\/2026\/08\/puritee-about-tea-moment-768x512.webp 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\"  title=\"About\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9428d79 elementor-widget elementor-widget-image\" data-id=\"9428d79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1449\" height=\"1086\" src=\"https:\/\/puritee.ch\/wp-content\/uploads\/2026\/08\/exec-c0ebf636-c88a-4f95-b87a-1ad2215ce111.png\" class=\"attachment-full size-full wp-image-725\" alt=\"exec c0ebf636 c88a 4f95 b87a 1ad2215ce111\" srcset=\"https:\/\/puritee.ch\/wp-content\/uploads\/2026\/08\/exec-c0ebf636-c88a-4f95-b87a-1ad2215ce111.png 1449w, https:\/\/puritee.ch\/wp-content\/uploads\/2026\/08\/exec-c0ebf636-c88a-4f95-b87a-1ad2215ce111-600x450.png 600w, https:\/\/puritee.ch\/wp-content\/uploads\/2026\/08\/exec-c0ebf636-c88a-4f95-b87a-1ad2215ce111-300x225.png 300w, https:\/\/puritee.ch\/wp-content\/uploads\/2026\/08\/exec-c0ebf636-c88a-4f95-b87a-1ad2215ce111-1024x767.png 1024w, https:\/\/puritee.ch\/wp-content\/uploads\/2026\/08\/exec-c0ebf636-c88a-4f95-b87a-1ad2215ce111-768x576.png 768w\" sizes=\"(max-width: 1449px) 100vw, 1449px\"  title=\"About\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-953a020 e-con-full e-flex e-con e-child\" data-id=\"953a020\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f632d01 elementor-widget elementor-widget-heading\" data-id=\"f632d01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When nature is respected, it needs no improvement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce014bb elementor-widget elementor-widget-text-editor\" data-id=\"ce014bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We create loose herbal blends by hand and in small batches. Every recipe is tested, tasted and refined by us until it earns its place in our collection.<\/p><p>Our herbs come exclusively from trusted European partners. A small portion of our plants is gently and sustainably gathered from the wild, always with respect for natural regeneration and seasonal balance. The majority, however, is supplied by farmers who cultivate herbs within diverse agricultural landscapes\u2014alongside orchards and near beehives, where herbs, insects and pollinators can thrive together.<\/p><p>The herbs we source undergo pesticide-residue testing as part of our quality checks.<\/p><p>We select every ingredient for its quality and character, then combine the blends here in Switzerland without additives or shortcuts.<\/p><p>At PuriTee, purity is the standard: no added sugars, aromas, colours or preservatives. Our blends are naturally caffeine-free and contain only carefully selected leaves, flowers, roots and fruits.<\/p><p>The same care continues beyond the cup. Our packaging is handmade and recyclable, and every blend is backed by our no-questions-asked money-back guarantee.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>",
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